OpenAI, the creator of the popular AI tool ChatGPT, has announced that Samsung Electronics will deploy ChatGPT Enterprise and Codex across its operations in South Korea and to Device eXperience (DX) division employees globally. Marking one of OpenAI's largest enterprise rollouts to date, the tools will be used for software development, idea generation, marketing, and corporate functions.
While the deployment covers all Samsung Electronics employees within South Korea, global access is currently focused on the DX division, which handles smartphones, mobile networks, and consumer electronics. These advanced AI utilities are set to assist staff with technical tasks—such as writing, debugging, and testing code—as well as non-technical workflows in marketing, product research, and manufacturing.
Beyond improving day-to-day productivity, OpenAI’s tools will assist employees with searching for information, analyzing data, interpreting metrics, and drafting documents. To address previous proprietary data concerns, Samsung is implementing these systems within its strict internal security policies and governance frameworks to keep its in-house confidential data safe.
Kim Kyoung-hoon, General Manager of OpenAI Korea, stated, “This historic deployment for OpenAI is particularly significant because Samsung Electronics, a global leader in technology and manufacturing, is embracing AI not as a tool limited to certain teams or functions, but as a core platform for improving how employees around the world work and innovate.“
The collaboration between OpenAI and Samsung Electronics continues to deepen. In addition to adopting OpenAI’s software, Samsung is actively strengthening its relationship with the company by providing advanced memory semiconductors to support OpenAI’s expanding global AI infrastructure. It could also make custom AI accelerators for OpenAI.
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